Synthetic data generation and distribution

A computer-implemented method, comprising:

• obtaining user data from a first platform, the user data including:
• i) item identifiers,
• ii) first audience data including first audience interactions for a first period of time, and
• iii) second audience data including second audience interactions for a second period of time, wherein the second period of time is before the first period of time;
• generating synthetic data based on the first audience data and the second audience data, wherein the synthetic data is for a second platform, distinct from the first platform, and generating the synthetic data includes:
• selecting a set of the first audience data and the second audience data,
• selecting a predetermined number of the item identifiers, and
• adding the predetermined number of the item identifiers to respective audience interactions of the set of the first audience data and the second audience data to form the synthetic data;
• transmitting the synthetic data to at least one computing device;
• and
• receiving, from the at least one computing device, engagement data responsive to the synthetic data.

A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by at least one processor, cause at least one device to perform operations comprising:

• obtaining user data from a first platform, the user data including:
• i) item identifiers,
• ii) first audience data including first audience interactions for a first period of time, and
• iii) second audience data including second audience interactions for a second period of time, wherein the second period of time is before the first period of time;
• generating synthetic data based on the first audience data and the second audience data, wherein the synthetic data is for a second platform, distinct from the first platform, and generating the synthetic data includes:
• selecting a set of the first audience data and the second audience data,
• selecting a predetermined number of the item identifiers, and
• adding the predetermined number of the item identifiers to respective audience interactions of the set of the first audience data and the second audience data to form the synthetic data;
• transmitting the synthetic data to at least one computing device;
• and
• receiving, from the at least one computing device, engagement data responsive to the synthetic data.