Method and system for determining outcome for electronic transaction

A non-transitory, computer-readable medium including machine-readable instructions that are executable by a processor to:

• communicate an initial proposition to a user via an initial proposition communication, wherein the initial proposition is based on an initial engagement strategy to facilitate an electronic transaction;
• interact, via a virtual agent, with the user to gather additional information associated with the electronic transaction and the initial proposition;
• dynamically modify the initial proposition to generate an alternative proposition, including generating an alternative engagement strategy to facilitate the electronic transaction based on the initial engagement strategy and the additional information, wherein the alternative engagement strategy is generated based on an adjusting of weighting values of a strategy selection model configured to evaluate a plurality of engagement strategies;
• communicate the alternative proposition to the user via an alternative proposition communication;
• receive a response to the alternative proposition from the user;
• and
• deriving an outcome for the electronic transaction based on the response to the alternative proposition.

A system comprising:

• a processor;
• a non-transitory memory device including machine-readable instructions that are executable by the processor to:
• gather information associated with an electronic transaction, including information associated with one or more of a product, service, or entity associated with the electronic transaction;
• generate a user profile for a user associated with the electronic transaction;
• modify an aspect of a virtual agent configured to facilitate the electronic transaction based on the information associated with the electronic transaction and the user profile;
• communicate an initial proposition to the user via an initial proposition communication, wherein the initial proposition is based on an initial engagement strategy to facilitate the electronic transaction;
• interact, via the virtual agent, with the user to gather additional information associated with the electronic transaction and the initial proposition;
• dynamically modify the initial proposition to generate an alternative proposition, including generating an alternative engagement strategy to facilitate the electronic transaction based on the initial engagement strategy and the additional information, wherein the alternative engagement strategy is generated based on an adjusting of weighting values of a strategy selection model configured to evaluate a plurality of engagement strategies;
• communicate the alternative proposition to the user via an alternative proposition communication;
• receive a response to the alternative proposition from the user;
• and
• deriving an outcome for the electronic transaction based on the response to the alternative proposition.