Bitmask Encoding-Based Personalized Style Generation

A system comprising:

• one or more processors;
• and
• a computer-readable storage medium storing instructions that are executable by the one or more processors to perform operations comprising:
• displaying a plurality of items in a defined sequence via a user interface;
• receiving input indicating interest or disinterest for each of the plurality of items;
• generating a bitmask encoding based on the input, the bitmask encoding consisting of binary values that individually identify, for a corresponding one of the plurality of items, interest or disinterest specified by the input;
• causing a service provider system to communicate a personalized style that includes at least one additional item not included in the plurality of items by transmitting the bitmask encoding to the service provider system;
• and
• displaying the at least one additional item included in the personalized style in the user interface.

A system comprising:

• one or more processors;
• and
• a computer-readable storage medium storing instructions that are executable by the one or more processors to perform operations comprising:
• generating a plurality of bitmask encodings representing possible combinations of binary values for a defined sequence of digital content items, individual ones of the binary values indicating a favorable sentiment or an unfavorable sentiment relative to a respective digital content item in the defined sequence of digital content items;
• generating, for each of the plurality of bitmask encodings, a personalized style that includes at least one digital content item not included in the defined sequence of digital content items;
• receiving, from a client device, a bitmask encoding generated based on input indicating favorable sentiment or unfavorable sentiment to digital content items in the defined sequence of digital content items;
• retrieving, based on the bitmask encoding received from the client device, a personalized style indexed in at least one storage device based on the received bitmask encoding;
• and
• communicating the retrieved personalized style to the client device.