Ultrasound imaging apparatus for displaying ultrasound video and method thereof

An ultrasound imaging apparatus for displaying an ultrasound video, the ultrasound imaging apparatus comprising:

• an ultrasound transceiver module configured to obtain volume data for displaying the ultrasound video;
• a display configured to display the ultrasound video;
• a memory storing at least one instruction;
• and
• at least one processor electrically connected to the ultrasound transceiver module, the display, and the memory,
• wherein the at least one processor is configured to execute the at least one instruction to cause the ultrasound imaging apparatus to adjust a reproduction speed of a section of interest in the ultrasound video, change a frame rate of the ultrasound video for the section of interest from a first frame rate to a second frame rate, based on the adjusted reproduction speed, input a plurality of frame images included in the section of interest to an artificial intelligence model, generate at least one interpolation frame between the plurality of frame images by using the artificial intelligence model, generate an interpolated ultrasound video based on the plurality of frame images and the at least one interpolation frame, and display the interpolated ultrasound video through the display.