Adaptive forefoot shoe support last

A support shoe last for supporting a shoe on display or during transportation, the support shoe last comprising:

• a shell body defining a forepart, a waist part comprising a cone part, and a feather edge between the forepart and the waist part, the shell body including:
• a top section extending from the waist part to forepart;
• an arch side section and an outer side section extending downwards from the top section, thereby defining a cavity of the shell body;
• and
• an arch landing pad configured to engage an insole of a shoe,
• where the arch landing pad extends from part of the arch side section and widens towards the insole,
• a second landing pad configured to engage an insole of a shoe, the second landing pad extends from part of the outer side section and widens towards the insole,
• wherein the arch side section and/or the outer side section comprise a mechanical weakness extending longitudinal along at least part of the shell body, thereby enabling the arch section and the outer side section to bend and adjust to the shape of a shoe.