Method for displaying search engine advertising and related apparatus

A server, comprising:

• at least one memory configured to store a program;
• and
• at least one processor configured to invoke the program, so that the server is enabled to:
• determine a correlation between search content input by a user and one or more groups of attribute information, wherein the one or more groups of attribute information correspond to a first advertisement, each of the one or more groups of attribute information comprises:
• a field related to the first advertisement, a descriptive statement of the first advertisement, or a keyword of the first advertisement, and the first advertisement is a to-be-displayed advertisement determined based on the search content;
• and
• determine, based on the correlation between the search content and the one or more groups of attribute information, a target text for displaying, wherein the target text is a language description of the first advertisement.

A non-transitory computer readable storage medium, wherein the non-transitory computer readable storage medium stores a program, and when the program is executed, a server is enabled to:

• determine a correlation between search content input by a user and one or more groups of attribute information, wherein the one or more groups of attribute information correspond to a first advertisement, each of the one or more groups of attribute information comprises:
• a field related to the first advertisement, a descriptive statement of the first advertisement, or a keyword of the first advertisement, and the first advertisement is a to-be-displayed advertisement determined based on the search content;
• and
• determine, based on the correlation between the search content and the one or more groups of attribute information, a target text for displaying, wherein the target text is a language description of the first advertisement.