System and Method for Generating a Rebate for an Electronic Commerce Transaction

A system for generating a rebate for an online purchase of at least one item by a user, said generation of said rebate being based at least in part on an outcome of a prediction selected by said user, comprising:

• a host in communication at least indirectly with a user, a plurality of merchants, and a bookmaker via a wide area network (WAN), said host comprising at least one memory device for storing machine readable instructions adapted to perform the steps of:
• receiving by a host device operated by said host and having a host website login data from a user device operated by said user, said user subsequently using said host website to select a merchant from said plurality of merchants offered on said host website, said selection of said merchant resulting in said user device being redirected at least indirectly to a merchant website corresponding to said selected merchant where said at least one item can be selected and purchased by said user;
• receiving by said host device compensation data identifying compensation due to said host in response to said user purchasing said at least one item from said merchant and a unique identifier that identifies at least said user;
• receiving by said host device said prediction from said user, said host device linking said prediction to corresponding odds received from said bookmaker and an amount that is equal to or less than said compensation due to said host in response to said user purchasing said at least one item from said merchant;
• determining by said host device whether said user's prediction came true thereby resulting in an accurate prediction;
• providing by said host device said rebate to said user in response to said accurate prediction, said rebate resulting in at least a portion of a price of said purchase being credited to said user;
• and
• providing by said host device an electronic message to said user in response to said user's prediction being inaccurate, said electronic message indicating that said rebate is not available for said purchase.