Ticket switching between attendees during an event

A system comprising:

• one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to perform operations comprising:
• obtaining ticket information for a first ticket for an event, wherein the event occurs at a venue having multiple sections;
• determining a baseline value for the first ticket using the ticket information;
• determining, for each of a plurality of tickets for the event that are available for exchange, an exchange value relative to the baseline value, wherein each ticket is associated with a section of the multiple sections of the venue;
• assigning, to at least one section of the multiple sections of the venue, a classification based on the determined exchange value of at least one ticket associated with the section;
• generating, by the one or more computers, a dynamically reconfigured venue map by mapping the classification of the at least one section to a specific color space or pattern index;
• providing rendering data for the venue map from the one or more computers to a computing device;
• receiving, by the one or more computers and from the computing device, data representing a first input received from a first user, wherein the first input indicates a selection of a first selectable portion of the venue map;
• in response to receiving the data representing the first input, determining, by the one or more computers, a filtered subset of the plurality of tickets based on the first input;
• generating updated rendering data that, when rendered for display, presents a list of exchange options, wherein each exchange option:
• indicates a ticket of the filtered subset of the plurality of tickets;
• and
• indicates the exchange value of the ticket relative to the baseline value for the first ticket;
• providing the updated rendering data from the one or more computers to the computing device;
• receiving, by the one or more computers and from the computing device, data representing a second input received from the first user, wherein the second input indicates a selection of a first exchange option from the list of exchange options;
• and
• in response to receiving the second input, executing the first exchange option.

A non-transitory computer-readable medium storing instructions executable by one or more computers which, upon such execution, cause the one or more computers to perform operations comprising:

• obtaining ticket information for a first ticket for an event, wherein the event occurs at a venue having multiple sections;
• determining a baseline value for the first ticket using the ticket information;
• determining, for each of a plurality of tickets for the event that are available for exchange, an exchange value relative to the baseline value, wherein each ticket is associated with a section of the multiple sections of the venue;
• assigning, to at least one section of the multiple sections of the venue, a classification based on the determined exchange value of at least one ticket associated with the section;
• generating, by the one or more computers, a dynamically reconfigured venue map by mapping the classification of the at least one section to a specific color space or pattern index;
• providing rendering data for the venue map from the one or more computers to a computing device;
• receiving, by the one or more computers and from the computing device, data representing a first input received from a first user, wherein the first input indicates a selection of a first selectable portion of the venue map;
• in response to receiving the data representing the first input, determining, by the one or more computers, a filtered subset of the plurality of tickets based on the first input;
• generating updated rendering data that, when rendered for display, presents a list of exchange options, wherein each exchange option:
• indicates a ticket of the filtered subset of the plurality of tickets;
• and
• indicates the exchange value of the ticket relative to the baseline value for the first ticket;
• providing the updated rendering data from the one or more computers to the computing device;
• receiving, by the one or more computers and from the computing device, data representing a second input received from the first user, wherein the second input indicates a selection of a first exchange option from the list of exchange options;
• and
• in response to receiving the second input, executing the first exchange option.