US 2026/0187674 A1 · ADVERTISING CAMPAIGN MANAGEMENT ENGINE

Abstract

Methods, systems, and computer storage media for providing an advertising campaign management engine in an artificial intelligence system are described. Advertising campaign management refers to the process of planning, executing, monitoring, and optimizing advertising campaigns. Operationally, first, high-conversion design modeling and mining analyzes performance data and user preferences to identify design elements—such as image style and text layout—that drive engagement. Second, design requirement generation converts ad optimization profiles into structured prompts that guide the refinement of ad designs. Lastly, design fine-tuning leverages advanced generative models to adjust ad elements, such as images and layouts, based on the generated requirements. The advertising campaign management engine supports an iterative process that enables automated updates and optimizations, allowing ads to be tailored to specific demographics. For example, it could produce quirky designs for young adults or simplified layouts for seniors. Refined ads are then deployed and continuously monitored for performance improvements.

Claims20

Dependent claims

A computerized system comprising:

one or more computer processors;
and
computer memory storing computer-useable instructions that, when used by the one or more computer processors, cause the one or more computer processors to perform operations, the operations comprising:
accessing historical ad design-performance data associated with a plurality of historical advertising campaigns;
based on the historical ad design-performance data, generating an ad optimization model, wherein the ad optimization model is generated based on modeling relationships between user groups, preference features, and preference linking;
accessing an advertising campaign;
using the ad optimization model and the advertising campaign, generating an ad optimization profile for the advertising campaign;
using a design requirement generator, generating a fine-tuning prompt based on the ad optimization profile and the advertising campaign;
using a design fine-tuning model and fine-tuning prompt, generating an updated advertising campaign;
and
deploying the updated advertising campaign.

8 more elements

Dependencies are inferred from the claim text.

Advertising campaign management engine

Life of this patent

Advertising campaign management engine

Life of this patent

Abstract

Claims20