Absorbent articles having reactive graphics for providing context-relevant digital experiences

A method comprising:

• providing an absorbent article configured to be worn by a person, the absorbent article comprising a reactive graphic visible at a first position on an exterior of the absorbent article, wherein the reactive graphic comprises a reactive ink that, when exposed to an activation event, transitions from a first state to a second state, wherein the reactive graphic forms a first machine-readable code at the first position on the exterior of the absorbent article in the first state and a second machine-readable code at the first position on the exterior of the absorbent article in the second state, wherein the second machine-readable code is different from, and replaces, the first machine-readable code;
• detecting, using a camera embedded within a computing device, the first machine-readable code;
• presenting, via the computing device, first digital content based on the first machine-readable code;
• after the reactive ink has transitioned from the first state to the second state, detecting, using the camera embedded within a computing device, the second machine-readable code;
• and
• presenting, by the computing device, second digital content based on the second machine-readable code, wherein the second digital content is different from the first digital content.