Under-addressable advertisement measurement

A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:

• obtaining return path data associated with a media device that reports the return path data to a streaming media provider;
• obtaining, from an addressable commercial provider, under-addressable advertisement log data for the streaming media provider and addressable advertisement log data about the media device;
• reconciling the under-addressable advertisement log data and the addressable advertisement log data with the return path data to generate reconciled data;
• determining, based on an under-addressable advertisement duration associated with the reconciled data, an under-addressable advertisement rating for the streaming media provider;
• and
• adjusting, at a downstream processing device, addressable advertisement delivery based on the under-addressable advertisement rating.

A method comprising:

• obtaining return path data associated with a media device that reports the return path data to a multichannel video programming distributor (MVPD);
• obtaining under-addressable advertisement log data for the MVPD and addressable advertisement log data about the media device;
• reconciling the under-addressable advertisement log data and the addressable advertisement log data with the return path data to generate reconciled data;
• determining, based on an under-addressable advertisement duration associated with the reconciled data, an under-addressable advertisement rating;
• and
• adjusting, at a downstream processing device, addressable advertisement delivery based on the under-addressable advertisement rating.