Customized messaging across multiple communication channels

A system, comprising:

• a memory device;
• and
• a set of one or more processing devices coupled to the memory device, wherein the set of one or more processing devices are to perform operations comprising:
• receiving, at a software as a service (SaaS) platform, a request to transmit a message associated with a user to one or more recipient devices;
• identifying a communication resource pool associated with the user, wherein the communication resource pool indicates a plurality of communication channels associated with the user, and wherein each of the plurality of communication channels is associated with a priority ranking;
• determining a communication channel of the plurality of communication channels for transmittal of the message based on the priority ranking associated with each of the plurality of communication channels;
• identifying, of a plurality of content items associated with the user, one or more content items corresponding to the determined communication channel;
• and
• transmitting the message comprising the identified one or more content items to the one or more recipient devices via the determined communication channel.

A non-transitory computer-readable medium comprising instructions that, responsive to execution by a set of one or more processing devices, cause the set of one or more processing devices to perform operations comprising:

• receiving, at a software as a service (SaaS) platform, a request to transmit a message associated with a user to one or more recipient devices;
• identifying a communication resource pool associated with the user, wherein the communication resource pool indicates a plurality of communication channels associated with the user, and wherein each of the plurality of communication channels is associated with a priority ranking;
• determining a communication channel of the plurality of communication channels for transmittal of the message based on the priority ranking associated with each of the plurality of communication channels;
• identifying, of a plurality of content items associated with the user, one or more content items corresponding to the determined communication channel;
• and
• transmitting the message comprising the identified one or more content items to the one or more recipient devices via the determined communication channel.