System and method for managing a product exchange

A method, comprising:

• dynamically binding, via a processor of a first compute device, and to a video on-the-fly as the video is displayed within a display, a supplemental transaction item, to form a shareable media container that is configured to:
• initiate, at a second compute device different from the first compute device, an electronic commerce transaction associated with one of a product or a service associated with the video, in response to an interaction of a user, via the display, with the supplemental transaction item.

A non-transitory, processor-readable medium storing instructions that, when executed by a processor, cause the processor to:

• dynamically bind, to a video and on-the-fly as the video is displayed within a display, a supplemental transaction item, to form a shareable media container that is configured to:
• facilitate an electronic commerce transaction associated with one of a product or a service associated with the video, in response to an interaction of a user, via the display. with the supplemental transaction item, without redirecting or disrupting the display of the video.