Method of supporting assessment of user interaction with content

A system comprising:

• a memory to:
• store historical behavior data representing content interaction habits of a target audience, and
• store campaign data for a content campaign;
• and
• a processing device, operatively coupled to the memory, to:
• determine a guarantee target value for a behavior metric, wherein the guarantee target value is determined based on the historical behavior data and the campaign data, and wherein the campaign data includes a listing of National Provider Identifiers (NPIs) issued to healthcare providers in the target audience having the content interaction habits represented by the historical behavior data,
• monitor current behavior data corresponding to the behavior metric during the content campaign, and
• generate a notification to indicate pacing of the current behavior data to the guarantee target value.

A non-transitory computer-readable storage medium including instructions that, when executed by a processing device, cause the processing device to:

• receive historical behavior data representing content interaction habits of a target audience;
• determine a guarantee target value for a behavior metric, wherein the guarantee target value is determined based on the historical behavior data and campaign data for a content campaign, and wherein the campaign data includes a listing of National Provider Identifiers (NPIs) issued to healthcare providers in the target audience having the content interaction habits represented by the historical behavior data;
• monitor current behavior data corresponding to the behavior metric during the content campaign;
• and
• generate a notification to indicate pacing of the current behavior data to the guarantee target value.