Method, system and software for digital media presentation

A system for presenting a customized experience to a user based on social network information reflecting the user's affinities, the system comprising:

• a digital asset repository storing a plurality of digital media assets;
• a user profile repository storing a user profile including one or more user attributes associated with the user;
• and
• a server coupled to the digital asset repository and the user profile repository;
• said server programmed to:
• (i) select from the digital asset repository, based on the user profile associated with the user, a first set of digital media assets to serve via a network to the user;
• (ii) receive a social network attribute associated with the user, said social network attribute indicative of an affinity of the user and based on the user's interaction with a member of an online community;
• (iii) receive a user interaction attribute associated with the user, said user interaction attribute indicative of an affinity of the user and based on the user's interaction with the first set of digital media assets;
• (iv) update the user profile associated with the user based on at least one of the received social network attribute and the received user interaction attribute;
• and
• (v) select from the digital asset repository, based on the updated user profile associated with the user, a second set of digital media assets to serve via the network to the user.