Gift Preference Evaluation Technique

A non-transitory computer-readable storage medium for use in conjunction with a computer system, the computer-readable storage medium storing program instructions that, when executed by the computer system, cause the computer system to perform operations comprising:

• receiving, from an electronic device, information specifying the potential gift for a recipient and second information specifying the recipient;
• accessing, in the memory, predefined preferences associated with the recipient;
• determining suitability of the potential gift for the recipient based at least in part on the predefined preferences;
• when the potential gift is unsuitable, providing, addressed to the electronic device, a recommendation for a suitable alternative gift for the recipient based at least in part on the predefined preferences;
• and
• when the potential gift is suitable, providing, addressed to the electronic device, a confirmation to proceed with the gift.

A method for evaluating a potential gift, comprising:

• by a computer system:
• receiving, from an electronic device, information specifying the potential gift for a recipient and second information specifying the recipient;
• accessing, in the memory, predefined preferences associated with the recipient;
• determining suitability of the potential gift for the recipient based at least in part on the predefined preferences;
• when the potential gift is unsuitable, providing, addressed to the electronic device, a recommendation for a suitable alternative gift for the recipient based at least in part on the predefined preferences;
• and
• when the potential gift is suitable, providing, addressed to the electronic device, a confirmation to proceed with the gift.