Automation field device

A field device of automation technology includes:

• a field device housing having an inner space;
• an interaction—and/or display element having a preferably round, rectangular or square screen;
• a mechanically actuatable system, which is adapted mechanically to specify a desired orientation of an image to be shown on the screen of the interaction—and/or display element;
• arranged in the inner space, an electronic circuit, which is adapted to detect an orientation of the image specified by the mechanically actuatable system and to drive the interaction—and/or display element in such a manner that the image shown on the screen corresponds to the mechanically specified orientation.

A method for servicing a field device of automation technology as claimed in claim 1, comprising steps as follows:

• actuating the mechanically actuatable system by an operator in such a manner that the operator mechanically specifies a desired orientation of the image to be shown;
• turning the field device on, such that the electronic circuit is in an electrically powered state;
• detecting the orientation of the image specified by the mechanically actuatable system, wherein this step is performed by the electronic circuit;
• showing the image on the screen of the interaction—and/or display element in accordance with the orientation of the image specified by the mechanically actuatable system.