Techniques for generating integrated video streams that include different advertising when streaming a live event

One or more non-transitory computer readable media including instructions that, when executed by one or more processors, cause the one or more processors to generate integrated video streams for live events by performing the steps of:

• prior to a live event, generating a plurality of enhancement streams based on a plurality of enhancement video inputs;
• during the live event, generating a video stream based on a live video feed associated with the live event;
• during the live event, generating a plurality of integrated video streams based on the plurality of enhancement streams and the video stream;
• during the live event, transmitting a first integrated video stream included in the plurality of integrated video streams to a first endpoint device for decoding and playback;
• and
• during the live event, transmitting a second integrated video stream included in the plurality of integrated video streams to a second endpoint device for decoding and playback.

A system comprising:

• one or more memories storing instructions;
• and
• one or more processors coupled to the one or more memories that, when executing the instructions, perform the steps of:
• prior to a live event, generating a plurality of enhancement streams based on a plurality of enhancement video inputs;
• during the live event, generating a video stream based on a live video feed associated with the live event;
• during the live event, generating a plurality of integrated video streams based on the plurality of enhancement streams and the video stream;
• during the live event, transmitting a first integrated video stream included in the plurality of integrated video streams to a first endpoint device for decoding and playback;
• and
• during the live event, transmitting a second integrated video stream included in the plurality of integrated video streams to a second endpoint device for decoding and playback.