Techniques for integrating custom advertising when streaming live events

One or more non-transitory computer readable media including instructions that, when executed by one or more processors, cause the one or more processors to generate custom video feeds for live events by performing the steps of:

• prior to a first live event, generating a plurality of enhancement streams based on a plurality of enhancement video inputs;
• during the first live event, generating a first video stream based on a first live video feed of the first live event;
• during the first live event, transmitting the first video stream and a first enhancement stream included in the plurality of enhancement streams to a first endpoint device, wherein the first endpoint device generates and plays back a first custom video feed associated with the first live event;
• and
• during the first live event, transmitting the first video stream and a second enhancement stream included in the plurality of enhancement streams to a second endpoint device, wherein the second endpoint device generates and plays back a second custom video feed associated with the first live event.

A system comprising:

• one or more memories storing instructions;
• and
• one or more processors coupled to the one or more memories that, when executing the instructions, perform the steps of:
• prior to a first live event, generating a plurality of enhancement streams based on a plurality of enhancement video inputs;
• during the first live event, generating a first video stream based on a first live video feed of the first live event;
• during the first live event, transmitting the first video stream and a first enhancement stream included in the plurality of enhancement streams to a first endpoint device, wherein the first endpoint device generates and plays back a first custom video feed associated with the first live event;
• and
• during the first live event, transmitting the first video stream and a second enhancement stream included in the plurality of enhancement streams to a second endpoint device, wherein the second endpoint device generates and plays back a second custom video feed associated with the first live event.