Automatic after call survey and campaign-based customer feedback collection platform

A mobile network system for automatically sending a binary class 2 SMS message, comprising instructions to create a plurality of user interfaces, to an application installed on a SIM card installed on a mobile device connected to a mobile network after a call from the mobile device to a destination address has disconnected, comprising:

• a server operably connected to the mobile network via an Operator Switch, Home Location Registry, or application programming interface, configured to
• receive a first communication indicating that (i) the mobile network has recognized a Call Disconnect event indicating that a call connected from the mobile device to the destination address has disconnected and (ii) the destination address is associated with a business, wherein the first communication comprises a Mobile Station International Subscriber Directory Number (MSISDN) of the mobile device, a device type of the mobile device, a date and time of the call, and the destination address;
• determine a survey campaign associated with the business;
• prepare a binary class 2 SMS message, formatted for the device type and configured to be processed by the application installed on the SIM card, comprising:
• a first message comprising a prompt comprising a request to answer a survey about the business and a first actionable response option configured to accept the prompt request, wherein the first message is configured to be displayed on a screen of the mobile device without user action;
• a second message comprising a survey based on the survey campaign, the survey comprising a plurality of actionable response options;
• a command configured to launch the application installed on the SIM card;
• and
• instructions configured to instruct the application to:
• create a first user interface comprising the first message;
• display the first user interface on a screen of the mobile device without user action;
• create a second user interface comprising the second message;
• and
• display the second user interface on the screen when the first actionable response option is selected in the first user interface displayed on the screen;
• send the binary class 2 SMS message to the application on the SIM card of the mobile device via a Short Message Service Center (SMSC) or Multimedia Message Service Center (MMSC) connected to the mobile network;
• and
• receive a second communication comprising an actionable response option selected from the plurality of actionable response options in the second user interface.