Method of personalizing regenerative braking of vehicle

A method of personalizing regenerative braking of a vehicle comprising:

• collecting, by a controller, driving data of the vehicle;
• determining, by the controller, that a braking situation of the vehicle is a regenerative braking situation while coasting based on the driving data collected while the vehicle is driving;
• receiving, by the controller, a brake pedal sensor signal depending on operation of a brake pedal by a driver during regenerative braking while coasting;
• determining, by the controller, a driver preferred deceleration based on a brake pedal input value indicated by the brake pedal sensor signal whenever the driver operates the brake pedal;
• generating, by the controller, a personalized regenerative braking map based on the determined driver preferred deceleration information;
• and
• controlling, by the controller, operations of the vehicle based on the personalized regenerative braking map.