Apparatus and Method for Coding, Transport and Signaling of Logos and Icons in Television and Radio Broadcasts

An apparatus for generating a plurality of ATSC Link-layer Protocol packets, wherein the apparatus comprises:

• an interface for receiving image data of one or more logos and/or of one or more icons, and
• a packet generator for generating the plurality of ATSC Link-layer Protocol packets, such that each of the plurality of ATSC Link-layer Protocol packets comprises a packet header and a packet payload,
• wherein the packet generator is configured to generate an ATSC Link-layer Protocol packet of the plurality of ATSC Link-layer Protocol packets, such that the packet payload of said ATSC Link-layer Protocol comprises the image data.

A data stream comprising a plurality of ATSC Link-layer Protocol packets,

• wherein each of the plurality of ATSC Link-layer Protocol packets comprises a packet header and a packet payload,
• wherein the packet payload of each of the plurality of ATSC Link-layer Protocol packets comprises image data of one or more logos and/or of one or more icons.

A method for decoding, comprising:

• receiving a plurality of ATSC Link-layer Protocol packets each of which comprising a packet header and a packet payload, wherein the packet payload of an ATSC Link-layer Protocol packet of the plurality of ATSC Link-layer Protocol packets comprises image data of one or more logos and/or of one or more icons, and
• decoding the packet payload of said ATSC Link-layer Protocol packet to acquire the image data.

A method for generating a plurality of ATSC Link-layer Protocol packets, wherein the method comprises:

• receiving image data of one or more logos and/or of one or more icons, and
• generating the plurality of ATSC Link-layer Protocol packets, such that each of the plurality of ATSC Link-layer Protocol packets comprises a packet header and a packet payload,
• wherein generating an ATSC Link-layer Protocol packet of the plurality of ATSC Link-layer Protocol packets is conducted, such that the packet payload of said ATSC Link-layer Protocol comprises the image data.

A non-transitory digital storage medium having a computer program stored thereon to perform the method for decoding, comprising:

• receiving a plurality of ATSC Link-layer Protocol packets each of which comprising a packet header and a packet payload, wherein the packet payload of an ATSC Link-layer Protocol packet of the plurality of ATSC Link-layer Protocol packets comprises image data of one or more logos and/or of one or more icons, and
• decoding the packet payload of said ATSC Link-layer Protocol packet to acquire the image data,
• when said computer program is run by a computer.