Device for dispensing and applying a fluid product, in particular a fluid cosmetic product

A device for dispensing and applying a fluid product, in particular a fluid cosmetic product, comprising:

• a reservoir configured to contain the fluid product and extending along a main longitudinal axis, and
• a dispensing and application head mounted on the reservoir, arranged at an open axial end of the reservoir,
• the dispensing and application head comprising a body mounted on the reservoir and an applicator extending from an external applicator end towards an internal end in contact with the fluid product, the applicator being movable in translation relative to the body between a rest position and a fluid product dispensing position, the dispensing position being reached by a pressure on the applicator end,
• the applicator further comprising opening and closing means for opening and closing the device cooperating with a dispensing orifice of the body so as to prevent the dispensing of the fluid product when the applicator is in the rest position and with means for returning the dispensing and application head to the fluid product dispensing position so that the applicator returns automatically to the rest position.