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US 2026/0087536 A1Published application
System and method for impulse purchase prompting
AssigneeFrito-Lay North America, Inc.
InventorsJohn S. Phillips, George Benjamin Mayfield
Life of this patent
Estimating the term…
Abstract
A system and method of prompting impulse purchases includes detecting a customer, transmitting an impulse purchase prompt to the customer, and fulfilling, in near-real time, an impulse purchase request transmitted by the customer in response to the impulse purchase prompt.
Claims21
A method of prompting impulse purchases, comprising:
- detecting a position of a customer at an impulse purchase location via an impulse purchase prompt initiator including a processor, the impulse purchase location including a pickup location and a waiting location spaced away from the pickup location, the detection of the position of the customer executed via at least one of a Bluetooth connection, a geofence detection, a wireless connection, or a camera detection, wherein the detecting of the position of the customer further includes detecting, via the impulse purchase prompt initiator, arrival of a customer vehicle within which the customer is situated at the waiting location;
- in response to the arrival of the customer vehicle at the waiting location which is located a predetermined distance away from the pickup location and in advance of the customer arriving at the pickup location, automatically transmitting, via the impulse purchase prompt initiator, an impulse purchase prompt to the customer such that the customer receives the impulse purchase prompt while situated in the customer vehicle;
- fulfilling, in near-real time, an impulse purchase request transmitted by the customer in response to the impulse purchase prompt via the impulse purchase prompt initiator automatically sending a signal to a communications module of an automated locker located at the pickup location and including at least one storage compartment, the communications module being communicatively coupled to the impulse purchase prompt initiator, wherein the signal is indicative of the impulse purchase request transmitted in response to the impulse purchase prompt;
- and
- automatically opening the at least one storage compartment and dispensing a product associated with the impulse purchase request prior to arrival of the customer or a fulfilment associate at the automated locker, wherein the automatic sending of the signal to the communications module of the automated locker automatically causes the at least one storage compartment to open and dispense the product prior to arrival of the customer or a fulfilment associate at the automated locker.
2 more elements
A method of prompting impulse purchases, comprising:
- detecting a position of a customer at an impulse purchase location via an impulse purchase prompt initiator including a processor, the impulse purchase location including a pickup location and a waiting location spaced away from the pickup location, wherein the detecting of the position of the customer further includes detecting, via the impulse purchase prompt initiator, arrival of a customer vehicle within which the customer is situated at the waiting location,
- in response to the arrival of the customer vehicle at the waiting location which is located a predetermined distance away from the pickup location, automatically transmitting, via the impulse purchase prompt initiator, an impulse purchase prompt to the customer such that the customer receives the impulse purchase prompt at an initiation of or during a waiting period during which the customer will wait for fulfillment of an impulse purchase request;
- and
- fulfilling, in near-real time, the impulse purchase request transmitted by the customer in response to the impulse purchase prompt via the impulse purchase prompt initiator automatically sending a signal to a communications module of an automated locker located at the pickup location and including at least one storage compartment, the communications module being communicatively coupled to the impulse purchase prompt initiator, wherein the signal is indicative of the impulse purchase request transmitted in response to the impulse purchase prompt;
- and
- automatically opening the at least one storage compartment and dispensing a product associated with the impulse purchase request prior to arrival of the fulfilment associate at the automated locker, wherein the automatic sending of the signal to the communications module of the automated locker automatically causes the at least one storage compartment to open and dispense the product prior to arrival of the customer or a fulfilment associate at the automated locker.
3 more elements
A system for implementing impulse purchase fulfillment, comprising:
- at least one impulse purchase prompt automatically transmitted to a customer located at an impulse purchase location, the automatic transmission being carried out via an impulse purchase prompt initiator in response to an arrival of the customer at the impulse purchase location, the impulse purchase prompt initiator including a processor and configured to detect a position of the customer via at least one of a Bluetooth connection, a geofence detection, a wireless connection, or a camera detection, wherein activation of the at least one impulse purchase prompt by the customer is detectable by the system;
- at least one fulfillment method of at least one product associated with the at least one impulse purchase prompt carried out in response to an impulse purchase request transmitted by the customer in response to the impulse purchase prompt;
- wherein access to the at least one product is facilitated by the at least one fulfillment method dependent upon features of the impulse purchase location and the at least one impulse purchase prompt;
- and
- wherein the at least one fulfillment method comprises:
- automatically transmitting information regarding the impulse purchase request to the fulfillment associate indicating that the at least one product associated with the impulse purchase request is to be retrieved and transported to the customer in response to the impulse purchase request;
- automatically sending a signal to a communications module of an automated locker including at least one storage compartment, the communications module being communicatively coupled to the impulse purchase prompt initiator, wherein the signal is indicative of the impulse purchase request transmitted in response to the impulse purchase prompt;
- and
- automatically opening the at least one storage compartment and dispensing the at least one product prior to arrival of the fulfilment associate at the automated locker, wherein the automatic sending of the signal to the communications module of the automated locker automatically causes the at least one storage compartment to open and dispense the at least one product prior to arrival of the fulfilment associate at the automated locker.
6 more elements
Dependencies are inferred from the claim text.