Structured package for shipping and displaying goods

A package assembly, comprising:

• a single piece of package material, comprising
• a base panel;
• a back panel connected at a first side of the base panel;
• first and second inner sidewalls connected at opposing second and third sides of the base panel;
• first and second folded retaining flaps along sides of the respective first and second inner sidewalls opposing the base panel;
• a front panel connected at a fourth side of the base panel opposing the first side of the base panel;
• first and second front tabs connected at opposing sides of the front panel, inner surfaces of the first and second front tabs respectively attached to outer surfaces of the first and second inner sidewalls;
• and
• first and second back tabs connected at opposing sides of the back panel, inner surfaces of the first and second back tabs respectively attached to outer surfaces of the first and second inner sidewalls;
• wherein the package assembly forms a cavity and wherein the first and second folded retaining flaps project into the cavity from the respective first and second sidewalls.