Methods for serving interactive content to a user

A method at a computing device with a screen comprising:

• displaying a portion of an electronic document on a viewing window of the screen;
• displaying a visual element embedded in the electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
• upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element;
• and
• upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position below the second vertical position, displaying the first image of the plurality of images via the visual element.

A method of providing code to another party, the code for configuring a computing device with a screen to have a functionality comprising:

• Displaying a visual element embedded in an electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
• upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second images of the plurality of images via the visual element;
• and
• upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position below the second vertical position, displaying the first image of the plurality of images via the visual element.

A method for facilitating the display of images in the context of a web page or application program accessible via a computer network, the method comprising:

• providing a plurality of images to be displayed via a visual element located within an electronic document visible on a computing device with a screen accessible through the computer network;
• prior to providing the plurality of images, providing code for configuring the computing device with a screen to be capable of:
• when the visual element is located at an initial vertical position within the viewing window, a first image of the plurality of images is displayed via the visual element;
• upon a first scroll event that locates the visual element at a second vertical position above the initial vertical position within the viewing window, a second image of the plurality of images is displayed via the visual element;
• and
• upon a second scroll event that locates the visual element at a vertical position below the second vertical position within the viewing window, the first image of the plurality of images is displayed via the visual element.

A computer readable medium with software recorded thereon for configuring a computing device with a screen to have a functionality comprising:

• when a visual element embedded in an electronic document is located at an initial vertical position within the screen's viewing window, displaying a first image of a plurality of images via the visual element;
• upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element;
• and
• upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position above the second vertical position, displaying a third image of the plurality of images via the visual element.

A method at a computing device with a screen comprising:

• displaying a portion of an electronic document on a viewing window of the screen;
• displaying a visual element embedded in the electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
• upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second image of the plurality of images via the visual element;
• and
• upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position above the second vertical position, displaying a third image of the plurality of images via the visual element.

A method of providing code to another party, the code for configuring a computing device with a screen to have a functionality comprising:

• Displaying a visual element embedded in an electronic document at an initial vertical position within the screen's viewing window, wherein a first image of a plurality of images is displayed via the visual element;
• upon a first scroll event that locates the visual element within the screen's viewing window at a second vertical position above the initial vertical position, displaying a second images of the plurality of images via the visual element;
• and
• upon a second scroll event that locates the visual element within the screen's viewing window at a vertical position above the second vertical position, displaying a third image of the plurality of images via the visual element.

A method for facilitating the display of images in the context of a web page or application program accessible via a computer network, the method comprising:

• providing a plurality of images to be displayed via a visual element located within an electronic document visible on a computing device with a screen accessible through the computer network;
• prior to providing the plurality of images, providing code for configuring the computing device with a screen to be capable of:
• when the visual element is located at an initial vertical position within the viewing window, a first image of the plurality of images is displayed via the visual element;
• upon a first scroll event that locates the visual element at a second vertical position above the initial vertical position within the viewing window, a second image of the plurality of images is displayed via the visual element;
• and
• upon a second scroll event that locates the visual element at a vertical position above the second vertical position within the viewing window, a third image of the plurality of images is displayed via the visual element.