Imaging apparatus

A control method of an imaging apparatus, comprising:

• performing first exposure control to suppress overexposure of a captured image;
• and
• performing image processing to suppress drop in brightness of a low brightness region of the image on a basis of a control amount of the first exposure control, wherein
• second exposure control, to bring a brightness of a high brightness region of a captured image closer to a target brightness which is set by a user, is performable, and
• in a case where the second exposure control is performed, either the first exposure control is not performed, or the control amount of the first exposure control is determined by reducing the control amount in accordance with the target brightness.

A non-transitory computer readable medium that stores a program, wherein the program causes a computer to execute a control method of an imaging apparatus, the control method comprising:

• performing first exposure control to suppress overexposure of a captured image;
• and
• performing image processing to suppress drop in brightness of a low brightness region of the image on a basis of a control amount of the first exposure control, wherein
• second exposure control, to bring a brightness of a high brightness region of a captured image closer to a target brightness which is set by a user, is performable, and
• in a case where the second exposure control is performed, either the first exposure control is not performed, or the control amount of the first exposure control is determined by reducing the control amount in accordance with the target brightness.