Systems and methods for modifying features of a media-streaming platform based on the performance of real-world actions in association with multimedia content

A system for adjusting a characteristic of a media-streaming platform, the system comprising:

• at least on processor;
• at least one database;
• and
• a server in network communication with the at least one database, the server configured to perform operations including:
• receiving an indication of a real-world context of the user computing device based on image data received from the user computing device;
• identifying that the real-world context corresponds to a predetermined context associated with an article of multimedia content present on the media-streaming platform, wherein the article of multimedia content is a video, and wherein the identifying comprises:
• identifying an object in the image data using an image analysis process facilitated by one or more processors associated with the computer system;
• and
• determining, by using the one or more processors to access a real-world context database, that the object in the image data corresponds to a predetermined object associated with the article of multimedia content;
• determining whether satisfaction of the predetermined context necessitates adjustment of the characteristic of the media-streaming platform, wherein the adjustment of the characteristic corresponds to modification of access to a feature associated with the media-streaming platform;
• ascertaining a type of the feature, subsequent to determining that the satisfaction of the predetermined context does necessitate adjustment of the characteristic, wherein the type of the feature is based on the video that the predetermined context is associated with;
• and
• modifying, based on the ascertaining, the access to the feature of the ascertained type for a user profile associated with the media-streaming platform.

A non-transitory computer-readable medium storing computer-executable instructions which, when executed by a server in network communication with at least one database, cause the server to perform operations comprising:

• receiving, at the server, an indication of a real-world context of the user computing device based on image data received from the user computing device;
• identifying, using one or more processors associated with the computer system, that the real-world context corresponds to a predetermined context associated with an article of multimedia content present on the media-streaming platform, wherein the article of multimedia content is a video, and wherein the identifying comprises:
• identifying an object in the image data using an image analysis process facilitated by one or more processors associated with the computer system;
• and
• determining, by using the one or more processors to access a real-world context database, that the object in the image data corresponds to a predetermined object associated with the article of multimedia content;
• determining, by the server, whether satisfaction of the predetermined context necessitates adjustment of the characteristic of the media-streaming platform, wherein the adjustment of the characteristic corresponds to modification of access to a feature associated with the media-streaming platform;
• ascertaining a type of the feature, subsequent to determining that the satisfaction of the predetermined context does necessitate adjustment of the characteristic, wherein the type of the feature is based on the video that the predetermined context is associated with;
• and
• modifying, using the one or more processors and based on the ascertaining, the access to the feature of the ascertained type for a user profile associated with on the media-streaming platform.