Methods and apparatus for measuring engagement during media exposure
AssigneeThe Nielsen Company (US), LLC
InventorAlexander Topchy
Life of this patent
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Abstract
Methods, apparatus, systems, and articles of manufacture are disclosed for measuring engagement during media exposure. An example apparatus includes at least one memory, machine readable instructions, and processor circuitry to at least one of instantiate or execute the machine readable instructions to identify media presented via a media device in a media presentation environment, identify ambient audio detected in the media presentation environment, determine whether the ambient audio is distractive to presentation of the media in the media presentation environment, and adjust a media exposure report based on a determination that the ambient audio is distractive.
Claims20
A meter device comprising:
- an audio sensor;
- a network interface;
- a processor;
- and
- a memory having stored thereon machine readable instructions that, when executed by the processor, cause the meter device to perform operations comprising:
- obtaining, by the audio sensor, an instance of an ambient audio in a media presentation environment comprising a media presentation;
- generating an attention score indicating that the instance of the ambient audio is distractive or non-distractive to the media presentation, comprising:
- aligning a first time stamp associated with the media presentation and a second time stamp associated with the instance of the ambient audio;
- and
- transmitting, via the network interface, the attention score to a remote server.
A non-transitory computer readable storage medium having stored thereon program instructions that, upon execution by a processor, cause performance of operations comprising:
- obtaining, by an audio sensor, an instance of an ambient audio in a media presentation environment comprising a media presentation;
- generating an attention score indicating that the instance of the ambient audio is distractive or non-distractive to the media presentation, comprising:
- aligning a first time stamp associated with the media presentation and a second time stamp associated with the instance of the ambient audio;
- and
- transmitting, via a network interface, the attention score to a remote server.
A method performed by a meter device comprising:
- (i) an audio sensor, (ii) a network interface, (iii) a processor, and (iv) a memory, the method comprising:
- obtaining, by the audio sensor, an instance of an ambient audio in a media presentation environment comprising a media presentation;
- generating an attention score indicating that the instance of the ambient audio is distractive or non-distractive to the media presentation, comprising:
- aligning a first time stamp associated with the media presentation and a second time stamp associated with the instance of the ambient audio;
- and
- transmitting, via the network interface, the attention score to a remote server.
Dependencies are inferred from the claim text.