Technologies related to mute functionality in text-based messaging applications

A computer-implemented method of selectively generating message notifications in relation to respective messages to a user via a user device, wherein the messages each comprises a text-based chat message posted on a chat channel to which the user is subscribed, the method comprising:

• activating a mute feature in relation to the chat channel, wherein the mute feature, once activated, is configured to suppress a generation of message notifications associated with respective new messages posted to the chat channel, wherein the new messages comprise ones of the messages posted to the chat channel subsequent to the activation of the mute feature;
• activating an auto-unmute feature in relation to the chat channel;
• receiving one or more search targets, the one or more search targets each comprising message characteristics;
• and
• performing, when the auto-unmute feature is activated, a first process for selectively overriding the mute feature in relation to the new messages, wherein, when described in relation to an exemplary first new message of the new messages that is representative as to how the first process operates in relation to each of the new messages, the first process comprises:
• receiving the first new message;
• analyzing the first new message to determine if the message characteristics of the one or more search targets are present in the first new message;
• if the one or more search targets:
• are determined to not be present in the first new message, maintaining the mute feature so that, in relation to the first new message, no message notification is generated;
• and
• are determined to be present in the first new message, overriding the mute feature so that, in relation to the first new message, a first message notification is generated.