Determining interaction context for interactions generated from user engagement events

A computer-implemented method comprising:

• receiving engagement data corresponding to a user engagement event with an engagement interface, the user engagement event associated with a user profile within an experience management system;
• generating, based on the engagement data, an interaction corresponding to the user profile;
• determining, based on the interaction, an interaction context for the interaction;
• and
• updating the user profile within the experience management system by extracting a user preference from the interaction context and applying the user preference to the user profile.

A system comprising:

• at least one processor;
• and
• at least one non-transitory computer-readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:
• receive a first set of engagement data corresponding to a first user engagement event with a first engagement interface and a second set of engagement data corresponding to a second user engagement event with a second engagement interface, the first user engagement event and the second user engagement event associated with a user profile within an experience management system;
• generate, from the first set of engagement data and the second set of engagement data, one or more interactions corresponding to the user profile;
• determine an interaction context for each interaction of the one or more interactions;
• and
• update the user profile within the experience management system by extracting a user preference from the interaction context for each interaction of the one or more interactions and applying the user preference to the user profile.