Optimizing engagement of transportation providers

A non-transitory computer readable storage medium comprising instructions that, when executed by at least one processor, cause a computing device to:

• monitor, by a transportation matching system comprising one or more servers, mobile application activity of a plurality of transportation provider devices with regard to a mobile transportation application;
• based on the mobile application activity, extract, from the plurality of transportation provider devices, low engagement transportation provider devices and high engagement transportation provider devices;
• in response to receiving a transportation request, select a low engagement transportation provider device from the low engagement transportation provider devices to fulfill the transportation request by excluding the high engagement transportation provider devices;
• transmit an electronic communication to the low engagement transportation provider device to cause the low engagement transportation provider device to provide, for display within a graphical user interface of the low engagement transportation provider device, a selectable notification for transitioning from an inactive state on the mobile transportation application to an active state on the mobile transportation application;
• and
• in response to detecting a user interaction with the selectable notification on the low engagement transportation provider device, provide, for display, a transportation graphical user interface of the mobile transportation application indicating the transportation request.

A system comprising:

• at least one processor;
• and
• at least one non-transitory computer readable medium storing instructions thereon that, when executed by the at least one processor, causes the system to:
• monitor mobile application activity of a plurality of transportation provider devices with regard to a mobile transportation application;
• based on the mobile application activity, extract, from the plurality of transportation provider devices, low engagement transportation provider devices and high engagement transportation provider devices;
• in response to receiving a transportation request, select a low engagement transportation provider device from the low engagement transportation provider devices to fulfill the transportation request by excluding the high engagement transportation provider devices;
• transmit an electronic communication to the low engagement transportation provider device to cause the low engagement transportation provider device to provide, for display within a graphical user interface of the low engagement transportation provider device, a selectable notification for transitioning from an inactive state on the mobile transportation application to an active state on the mobile transportation application;
• and
• in response to detecting a user interaction with the selectable notification on the low engagement transportation provider device, provide, for display, a transportation graphical user interface of the mobile transportation application indicating the transportation request.