Analytics engine(s) for integrating virtual assistant interactions into web analytic systems

A method comprising:

• receiving, by an analytics engine, a user query from a client device via a virtual assistant application hosted by a web-based application, wherein the web-based application comprises a plurality of user interface (UI) elements;
• determining, by the analytics engine, a first event tag based on the user query, wherein:
• each of the plurality of UI elements is assigned a respective event tag;
• and
• the first event tag is associated with a first UI element of the plurality of UI elements;
• tagging, by the analytics engine, the user query with the first event tag to associate the user query with the first UI element;
• and
• transmitting, to a web analytics system associated with the web-based application, a first report comprising the first event tag.

A computer-readable storage medium comprising processor-executable instructions, wherein the processor-executable instructions comprise an analytics engine configured to cause one or more processors to:

• receive, from an analytics engine, a user query from a client device via a virtual assistant application hosted by a web-based application, wherein the web-based application comprises a plurality of user interface (UI) elements;
• determine, by the analytics engine, a first event tag based on the user query, wherein:
• each of the plurality of UI elements is assigned a respective event tag;
• and
• the first event tag is associated with a first UI element of the plurality of UI elements;
• tag, by the analytics engine, the user query with the first event tag associated with the first UI element;
• and
• generate, by the analytics engine, a report comprising the first event tag and the user query.