Systems and methods for providing synchronized supplemental content to a subset of users that are disinterested in live content

A method comprising:

• determining a plurality of users that are accessing a broadcast of a first media asset, wherein each user of the plurality of users is associated with respective stored user preferences;
• identifying a transition in the broadcast of the first media asset;
• in response to identifying the transition, identifying subset of the plurality of users that comprise an intersection of preferences;
• identifying a second media asset matching the intersection of preferences;
• causing to be output, to the subset of the of users, the second media asset instead of a portion of the broadcast of the first media asset;
• and
• causing output of the broadcast of the first media asset to be resumed subsequent to an end of the second media asset.