Data analytics for digital catalogs

A computer system comprising:

• a processor system;
• and
• a storage system that stores instructions that are executable by the processor system to cause the computer system to:
• transform non-standardized data into standardized data having a standardized format, wherein the standardized data is categorized into multiple defined categories, and wherein each category in the multiple defined categories is associated with a corresponding set of attributes reciting variations of said each category;
• include the standardized data within a data model, wherein the data model is made accessible to a variations search service that is tasked with identifying variations for a given category;
• receive a user query targeting an item that is included in the data model;
• cause the variations search service to use the data model to identify multiple variations for the item, wherein identifying the multiple variations is performed by:
• identifying a category for the item;
• using the category to search the standardized data;
• identifying, within the standardized data, the multiple variations for the category;
• and
• selecting, from among the multiple variations that are identified for the category within the standardized data, at least a subset of the multiple variations;
• display at least the subset of the multiple variations on a user interface;
• and
• cause at least the subset of the multiple variations to be selectable within the user interface.

A storage system that stores instructions that are executable by a processor system to cause the processor system to:

• transform non-standardized data into standardized data having a standardized format, wherein the standardized data is categorized into multiple defined categories, and wherein each category in the multiple defined categories is associated with a corresponding set of attributes reciting variations of said each category;
• include the standardized data within a data model, wherein the data model is made accessible to a variations search service that is tasked with identifying variations for a given category;
• receive a user query targeting an item that is included in the data model;
• cause the variations search service to use the data model to identify multiple variations for the item, wherein identifying the multiple variations is performed by:
• identifying a category for the item;
• using the category to search the standardized data;
• identifying, within the standardized data, the multiple variations for the category;
• and
• selecting, from among the multiple variations that are identified for the category within the standardized data, at least a subset of the multiple variations;
• display at least the subset of the multiple variations on a user interface;
• and
• cause at least the subset of the multiple variations to be selectable within the user interface.