Systems and methods of tracking objects

A system for tracking an object, comprising:

• a tracking device attachable to an object to be tracked, the tracking device being configured to transmit location and/or movement data of the object;
• a sensor configured to determine whether the tracking device is moving or stationary;
• a battery configured to power the tracking device;
• a software application configured to receive transmitted location and/or movement data from the tracking device;
• and
• firmware within a chip of the tracking device, the firmware being configured to determine a frequency of data transmissions from the tracking device to the software application based on instructions of the firmware;
• wherein the software application is configured to be selectively modifiable by a user to update the instructions of the firmware to change the frequency of data transmissions based on characteristics of transmitted location and/or movement data, and to show a level of battery life of the battery according to a frequency of data transmissions selected by the user.