Data processing apparatus, system and method

A computer-implemented data processing method comprising:

• receiving, for each of one or more first users of a video game, attention data indicative of a region of attention of each first user in a respective first video image of the video game;
• determining, based on the attention data, an object of attention in the video game of the one or more first users;
• and
• generating rendering control data to control, in a second video image of the video game generated for a second, different, user of the video game, rendering of the object of attention with a characteristic distinguishing the object of attention from other objects rendered in the second video image.

A non-transitory computer-readable storage medium storing a program for controlling a computer to perform a method comprising:

• receiving, for each of one or more first users of a video game, attention data indicative of a region of attention of each first user in a respective first video image of the video game;
• determining, based on the attention data, an object of attention in the video game of the one or more first users;
• and
• generating rendering control data to control, in a second video image of the video game generated for a second, different, user of the video game, rendering of the object of attention with a characteristic distinguishing the object of attention from other objects rendered in the second video image.