Enabling of application style interactive features, personalisation and user transactions on broadcast linear tv channels

A television device configured to receive both broadcast channel data and meta data comprising a first command instructing the television device to initiate streaming of a video from a video streaming server and a second command instructing the television device to commence download of an auto-downloadable application program configured to be used for delivering at least one of interactive features, controls, transaction capabilities and personalization functions with controls and iconography appearing following real-time playback of the video streamed from the video streaming server.

A method comprising:

• continually broadcasting a channel descriptor that includes the channel's name, channel number content source destination with the latter being a URL which initially commands a full screen takeover and playing of a video from a video streaming server, such that the consumer experiences near instant video playback as expected in a broadcast or linear TV context;
• and
• once the video playback has commenced, a parallel command instructs the TV to commence download of an auto-downloadable transient application which will be used to deliver interactive features, controls, transaction capabilities and personalization functions with controls and iconography appearing following instant playback of the video streamed from the video streaming server.