Systems and methods for forecasting unique user counts for advertising campaigns

A computer-implemented method, comprising:

• receiving, from a computing device, a user forecast request;
• determining, based on the user forecast request, campaign data associated with an advertising campaign;
• computing, based on at least one model and the campaign data, a total number of unique users forecasted to be reached by the advertising campaign in a future time period;
• generating forecasted user data based on the number of unique users;
• and
• transmitting, in response to the user forecast request, the forecasted user data to the computing device.

A non-transitory computer readable medium having instructions stored thereon, wherein the instructions, when executed by at least one processor, cause at least one device to perform operations comprising:

• receiving, from a computing device, a user forecast request;
• determining, based on the user forecast request, campaign data associated with an advertising campaign;
• computing, based on at least one model and the campaign data, a total number of unique users forecasted to be reached by the advertising campaign in a future time period;
• generating forecasted user data based on the number of unique users;
• and
• transmitting, in response to the user forecast request, the forecasted user data to the computing device.