Recommendation management apparatus, recommendation management system, recommendation management method, and recording medium

A recommendation management apparatus, comprising:

• management circuitry configured to manage a plurality of user devices associated with customer identification information for identifying a customer and a plurality of users associated with the customer identification information;
• first acquisition circuitry configured to acquire use history information relating to a use history of each of the plurality of user devices;
• second acquisition circuitry configured to acquire transaction history information relating to a transaction history of each of the plurality of users;
• and
• specification circuitry configured to:
• specify at least one user device corresponding to particular customer identification information identifying a particular customer, from among the customer identification information;
• specify at least one user corresponding to the particular customer identification information;
• and
• specify an introduction object based on the use history information of the at least one user device, the transaction history information of the at least one user, and a recommendation condition for recommending the introduction object to the customer.