# US 2025/0159286 A1 · Methods, apparatus, and machine-readable storage media to monitor a media presentation

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- Number: US 2025/0159286 A1
- Document ID: US20250159286A1
- Status: Published application
- Kind: A1
- Application number: 18/617,775
- Filed: 2024-03-27
- Published: 2025-05-15
- Earliest claimed: 2012-03-30
- Assignees: The Nielsen Company (US), LLC
- Applicants: The Nielsen Company (US), LLC
- Inventors: Jan Besehanic
- Web page: https://patentgrep.com/patent/US20250159286A1

## CPC

- H04N 21/44213: {Monitoring of end-user related data (arrangements for monitoring the users' behaviour or opinions in broadcast systems H04H60/33)}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- H04H 20/57: for mobile receivers
- H04H 60/31: Arrangements for monitoring the use made of the broadcast services
- H04H 60/37: for identifying segments of broadcast information, e.g. scenes or extracting programme ID
- H04H 60/58: of audio {(determination or detection of speech characteristics in general G10L25/00; speech recognition in general G10L15/00)}
- H04N 21/25841: {involving the geographical location of the client (retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00)}
- H04N 21/41407: {embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop (constructional details of equipment or arrangements specially adapted for portable computer application G06F1/1626; arrangements specially adapted for mobile receivers in broadcast systems H04H20/57)}
- H04N 21/42203: {sound input device, e.g. microphone}
- H04N 21/4394: {involving operations for analysing the audio stream, e.g. detecting features or characteristics in audio streams (arrangements characterised by components specially adapted for monitoring, identification or recognition of audio in broadcast systems H04H60/58)}
- H04N 21/44008: {involving operations for analysing video streams, e.g. detecting features or characteristics in the video stream (arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59)}
- H04N 21/44222: {Analytics of user selections, e.g. selection of programmes or purchase activity (monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33)}
- Y02D 30/70: in wireless communication networks
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04H: BROADCAST COMMUNICATION (multiplex communication H04J; pictorial communication aspects of broadcast systems H04N)
- Y02D: CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE

## Abstract

Methods, apparatus, and machine-readable storage media to monitor media presentations are disclosed. A disclosed example apparatus includes a locator to compare a location of a mobile device with a set of reference locations at which audio monitoring is to be performed. The disclosed example apparatus further includes an audio receiver to enable a microphone of the mobile device to collect audio for media monitoring when (1) the location of the mobile device corresponds to a first one of the reference locations and (2) a media presentation monitor at the first one of the reference locations indicates a likelihood of media being presented at the first location satisfies a threshold. In some disclosed examples, the audio receiver of the example apparatus is to disable the microphone from collecting audio for media monitoring when the location of the mobile device does not correspond to any of the reference locations.

## Claims

### Claim 1

An apparatus to monitor a media presentation, comprising:
a locator to compare a location of a mobile device with a set of reference locations at which audio monitoring is to be performed;
an audio receiver to:
enable the mobile device to collect audio for media monitoring when the location of the mobile device corresponds to a first location of the set of reference locations and a media presentation monitor at the first location of the set of reference locations indicates media presentation at the first location satisfies a threshold; and
disable the mobile device from collecting audio for media monitoring when the location of the mobile device does not correspond to any of the set of reference locations.

### Claim 2 (depends on 1)

The apparatus of claim 1, wherein the audio receiver further disables the mobile device from collecting audio for media monitoring when the location of the mobile device corresponds to the first location and the media presentation monitor indicates media presentation at the first location does not satisfy the threshold.

### Claim 3 (depends on 1)

The apparatus of claim 1, wherein the locator further determines the mobile device is at the first location based on whether the mobile device is connected to a wireless local area network associated with the first location.

### Claim 4 (depends on 1)

The apparatus of claim 1, further comprising a data transmitter to transmit at least one of the collected audio or an identification of the collected audio to a media monitoring server.

### Claim 5 (depends on 4)

The apparatus of claim 4, wherein the data transmitter transmits the at least one of the collected audio or the identification of the collected audio when a threshold audio collection amount is satisfied.

### Claim 6 (depends on 4)

The apparatus of claim 4, wherein the data transmitter transmits the at least one of the collected audio or the identification of the collected audio at a regular interval or in response to a request.

### Claim 7 (depends on 1)

The apparatus of claim 1, wherein the media presentation at the first location is determined based on a sensor or transducer input at the first location.

### Claim 8 (depends on 1)

The apparatus of claim 1, wherein the media presentation at the first location is determined based on at least one of a mobile application operating on the mobile device, an operating state of a media presentation device at the first location, or user inputs to the media presentation device.

### Claim 9

A non-transitory computer readable storage medium storing program instructions that when executed by a processor perform a set of steps comprising:
comparing a location of a mobile device with a set of reference locations at which audio monitoring is to be performed;
enabling the mobile device to collect audio for media monitoring when the location of the mobile device corresponds to a first location of the set of reference locations and a media presentation monitor at the first location of the set of reference locations indicates media presentation at the first location satisfies a threshold; and
disabling the mobile device from collecting audio for media monitoring when the location of the mobile device does not correspond to any of the set of reference locations.

### Claim 10 (depends on 9)

The non-transitory computer readable medium of claim 9, wherein the instructions, when executed, cause the processor to be configured to disable the mobile device from collecting audio for media monitoring when the location of the mobile device corresponds to the first location and the media presentation monitor indicates media presentation at the first location does not satisfy the threshold.

### Claim 11 (depends on 9)

The non-transitory computer readable medium of claim 9, wherein the instructions, when executed, cause the processor of the mobile device to determine the mobile device is at the first location based on whether the mobile device is connected to a wireless local area network associated with the first location.

### Claim 12 (depends on 9)

The non-transitory computer readable medium of claim 9, wherein the instructions, when executed, cause the processor of the mobile device to transmit at least one of the collected audio or an identification of the collected audio to a media monitoring server.

### Claim 13 (depends on 12)

The non-transitory computer readable medium of claim 12, wherein the instructions, when executed, cause the processor of the mobile device to transmit the at least one of the collected audio or the identification of the collected audio when a threshold audio collection amount is satisfied.

### Claim 14 (depends on 12)

The non-transitory computer readable medium of claim 12, wherein the instructions, when executed, cause the processor of the mobile device to transmit the at least one of the collected audio or the identification of the collected audio at a regular interval or in response to a request.

### Claim 15 (depends on 9)

The non-transitory computer readable medium of claim 9, further comprising determining the media presentation at the first location based on a sensor input at the first location.

### Claim 16 (depends on 9)

The non-transitory computer readable medium of claim 9, further comprising determining the media presentation at the first location based on at least one of a mobile application operating on the mobile device, an operating state of a media presentation device at the first location, or user inputs to the media presentation device.

### Claim 17

A method to monitor a media presentation, the method comprising:
comparing a location of a mobile device with a set of reference locations at which audio monitoring is to be performed;
enabling the mobile device to collect audio for media monitoring when the location of the mobile device corresponds to a first location of the set of reference locations and a media presentation monitor at the first location of the set of reference locations indicates media presentation at the first location satisfies a threshold; and
disabling the mobile device from collecting audio for media monitoring when the location of the mobile device does not correspond to any of the set of reference locations.

### Claim 18 (depends on 17)

The method of claim 17, further comprises disabling the mobile device from collecting audio for media monitoring when the location of the mobile device corresponds to the first location and the media presentation monitor indicates media presentation at the first location does not satisfy the threshold.

### Claim 19 (depends on 17)

The method of claim 17, further comprises determining the mobile device is at the first location based on whether the mobile device is connected to a wireless local area network associated with the first location.

### Claim 20 (depends on 17)

The method of claim 17, further comprising transmitting at least one of the collected audio or an identification of the collected audio to a media monitoring server.
