# US 2025/0156579 A1 · Data privacy architecture, systems, and methods > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2025/0156579 A1 - Document ID: US20250156579A1 - Status: Published application - Kind: A1 - Application number: 19/021,612 - Filed: 2025-01-15 - Published: 2025-05-15 - Earliest claimed: 2022-06-30 - Assignees: Truist Bank - Applicants: Truist Bank - Inventors: Chris McClennen; Josephine Middleton-Saulny; Jennifer Lenette Gray; Joseph Matthew Law; Giridhar Polur; Seshadri Chintalapati - Web page: https://patentgrep.com/patent/US20250156579A1 ## CPC - G06F 21/6245: {Protecting personal data, e.g. for financial or medical purposes} - G06F 3/0482: Interaction with lists of selectable items, e.g. menus - G06F 21/6254: {by anonymising data, e.g. decorrelating personal data from the owner's identification} - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract Systems, apparatuses, and methods for managing privacy of data are provided. The method includes providing at least one database containing user data, at least one processor in communication with the at least one database, a memory device including readable instructions, and at least one user device in communication with the at least one processor via a network connection; receiving at least one preference related to the user data; storing the at least one preference in the at least one database; and using the at least one preference to prevent at least one interaction with the at least one user device. ## Claims ### Claim 1 A system for managing user data privacy, the system comprising: a computer with one or more processor and memory, wherein the computer executes computer-readable instructions; and a network connection operatively connecting at least one user device to the computer; wherein, upon execution of the computer-readable instructions, the computer is configured to: initiate providing, via a graphical user interface of the at least one user device, a user software application to a user for installation on the at least one user device, wherein the at least one user device is configured to wirelessly communicate with the computer via the user software application; initiate providing, via the graphical user interface of the at least one user device, a data privacy application to a user, wherein the at least one user device is configured to wirelessly communicate with the computer via the data privacy application; receive, via the user software application installed on the at least one user device, user data comprising personal information of the user; and receive, via the data privacy application, at least one preference related to the user data, wherein the at least one preference is at least one data sharing preference including: an opt out of automatic decision making; an opt out of affiliate sharing, and/or an opt out of third-party sharing. ### Claim 2 (depends on 1) The system of claim 1, wherein, upon execution of the computer-readable instructions, the computer is further configured to store the at least one preference in at least one database of the system. ### Claim 3 (depends on 1) The system of claim 1, wherein the at least one preference varies depending on whether the user is one of an authenticated user and an unauthenticated user. ### Claim 4 (depends on 1) The system of claim 1, wherein, upon execution of the computer-readable instructions, the computer is further configured to provide the at least one preference to at least one application separate from the data privacy application. ### Claim 5 (depends on 1) The system of claim 1, wherein, upon execution of the computer-readable instructions, the computer is further configured to filter the user data based upon the at least one preference. ### Claim 6 (depends on 5) The system of claim 5, wherein a filtered user data is provided to a marketing module. ### Claim 7 (depends on 1) The system of claim 1, wherein, upon execution of the computer-readable instructions, the computer is further configured to filter a marketing file of the user data based upon the at least one preference. ### Claim 8 (depends on 7) The system of claim 7, wherein the filtered marketing file of the user data is provided to a marketing module. ### Claim 9 (depends on 7) The system of claim 7, wherein the filtered marketing file is used by at least one agent when distributing marketing materials. ### Claim 10 A method for managing user data privacy, comprising the steps of: providing a computer with one or more processor and memory, wherein the computer executes computer-readable instructions for at least one interaction with at least one user device, and a network connection operatively connecting the at least one user device to the computer; providing, via a graphical user interface of the at least one user device, a user software application to a user for installation on the at least one user device, wherein the at least one user device is configured to wirelessly communicate with the computer via the user software application; providing, via the graphical user interface of the at least one user device, a data privacy application to a user, wherein the at least one user device is configured to wirelessly communicate with the computer via the data privacy application; receiving, via the user software application installed on the at least one user device, user data comprising personal information of the user; and receiving, via the data privacy application, at least one preference related to the user data, wherein the at least one preference is at least one data sharing preference including: an opt out of automatic decision making; an opt out of affiliate sharing, and/or an opt out of third-party sharing. ### Claim 11 (depends on 10) The method of claim 10, further comprising the step of storing the at least one preference in at least one database of the system. ### Claim 12 (depends on 10) The method of claim 10, wherein the at least one preference varies depending on whether the user is one of an authenticated user and an unauthenticated user. ### Claim 13 (depends on 10) The method of claim 10, further comprising the step of providing the at least one preference to at least one application separate from the data privacy application. ### Claim 14 (depends on 10) The method of claim 10, further comprising the step of filtering the user data based upon the at least one preference. ### Claim 15 (depends on 14) The method of claim 14, wherein a filtered user data is provided to a marketing module. ### Claim 16 (depends on 14) The method of claim 14, wherein the filtering of the user data deletes the personal information of the user from the user data. ### Claim 17 (depends on 10) The method of claim 10, further comprising the step of filtering a marketing file of the user data based upon the at least one preference. ### Claim 18 (depends on 17) The method of claim 17, wherein the filtered marketing file of the user data is provided to a marketing module. ### Claim 19 (depends on 17) The method of claim 17, wherein the filtering of the marketing file deletes the personal information of the user from the marketing file of the user data. ### Claim 20 (depends on 17) The method of claim 17, wherein the filtered marketing file is used by at least one agent when distributing marketing materials.