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US 2025/0150189 A1Published application
Advertisement Tracking
AssigneeComcast Cable Communications, LLC
InventorsEdward D. Monnerat, Mehul S. Patel
Life of this patent
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Abstract
Methods, systems, and computer-readable media for determining the efficacy of an advertisement are described herein. A computing device may receive an advertisement from an advertisement server. The computing device may determine advertisement information associated with the presentation of the advertisement. The computing device may initiate a response to the advertisement information. The advertisement information may be sent to the advertisement server.
Claims26
A method comprising:
- receiving, by a computing device and from an advertisement source, an advertisement;
- receiving, from the advertisement source, information indicating one or more parameters, associated with output of the advertisement, to be tracked;
- causing the output of the advertisement;
- and
- tracking, during the output of the advertisement and based on the information indicating the one or more parameters to be tracked, the one or more parameters.
2 more elements
A method comprising:
- receiving, by a computing device, from a content source, and for output by a second computing device, an advertisement;
- receiving, from the content source, information indicating one or more parameters to be tracked for the output of the advertisement;
- and
- sending, to the second computing device, the advertisement and the information indicating the one or more parameters to be tracked.
1 more element
A method comprising:
- receiving, by a computing device, an advertisement;
- causing output of the advertisement;
- tracking an event, at a communications interface associated with the computing device, during the output of the advertisement;
- and
- sending, to a second computing device, an indication of the tracked event.
2 more elements
Dependencies are inferred from the claim text.