# US 2025/0094498 A1 · Information recommendation method and apparatus, computer device and storage medium

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- Number: US 2025/0094498 A1
- Document ID: US20250094498A1
- Status: Published application
- Kind: A1
- Application number: 18/728,030
- Filed: 2023-03-14
- Published: 2025-03-20
- Earliest claimed: 2022-03-29
- Assignees: Beijing Bytedance Network Technology Co., Ltd.
- Applicants: Beijing Bytedance Network Technology Co., Ltd.
- Inventors: Ciqiong XU
- Web page: https://patentgrep.com/patent/US20250094498A1

## CPC

- G06F 16/9038: Presentation of query results
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

The present disclosure provides an information recommendation method and apparatus, a computer device and a storage medium. The method includes: presenting a search page in response to a first search request triggered on a multimedia content present page, wherein the multimedia content includes related information of a commodity dimension; presenting, in a preset area of the search page, a recommendation word used for guiding to search for a target attribute of a target object, wherein the target object is an object indicated by the related information, and the recommendation word is generated based on the target object and description information of the target attribute; and in response to a second search request triggered for the recommendation word, acquiring and displaying a search result of the target object under the target attribute.

## Claims

### Claim 1

An information recommendation method, comprising:
presenting a search page in response to a first search request triggered on a multimedia content present page, wherein the multimedia content comprises related information of a commodity dimension;
presenting, in a preset area of the search page, a recommendation word used for guiding to search for a target attribute of a target object, wherein the target object is an object indicated by the related information, and the recommendation word is generated based on the target object and description information of the target attribute; and
in response to a second search request triggered for the recommendation word, acquiring and displaying a search result of the target object under the target attribute.

### Claim 2 (depends on 1)

The method according to claim 1, wherein the multimedia content comprises at least one of a video, a picture, an audio or a text;
in a case where the multimedia content comprises a video, the related information of the commodity dimension comprises at least one of commodity information presented in the video, commodity information corresponding to a commodity link presented in the video, and commodity information corresponding to a commodity object displayed in a video frame of the video;
in a case where the multimedia content comprises a picture, the related information of the commodity dimension comprises at least one of commodity information presented in the picture, commodity information corresponding to a commodity link presented in the picture, and commodity information corresponding to a commodity object displayed in the picture;
in a case where the multimedia content comprises an audio, the related information of the commodity dimension comprises commodity information contained in content played by the audio; and
in a case where the multimedia content comprises a text, the related information of the commodity dimension comprises commodity information contained in the text.

### Claim 3 (depends on 1)

The method according to claim 1, wherein,
the target attribute comprises an evaluation attribute, the recommendation word comprises a first recommendation word, and the first recommendation word is generated based on the target object and description information of the evaluation attribute;
and/or,
the target attribute comprises a channel attribute, the recommendation word comprises a second recommendation word, and the second recommendation word is generated based on the target object and description information of the channel attribute.

### Claim 4 (depends on 3)

The method according to claim 3, wherein in a case where there are a plurality of first recommendation words, the plurality of first recommendation words are generated based on the target object and description information of a plurality of evaluation dimensions under the evaluation attribute; and
in a case where there are a plurality of second recommendation words, the plurality of second recommendation words are generated based on the target object and description information of a plurality of channels under the channel attribute.

### Claim 5 (depends on 3)

The method according to claim 3, wherein displaying the search result of the target object under the target attribute, comprises:
presenting at least one classification dimension of the target object, and presenting at least one media content preview card under each classification dimension, wherein each media content preview card corresponds to one piece of dimension information under the classification dimension; and
wherein in a case where the second search request corresponds to the first recommendation word, evaluation information of the target object under the dimension information is presented in the media content preview card; and in a case where the second search request corresponds to the second recommendation word, purchase information of the target object under the dimension information is further presented in the media content preview card.

### Claim 6 (depends on 5)

The method according to claim 5, wherein the media content preview card comprises a preview content area and a commodity information area for the target attribute;
preview content for introducing the target object is presented in the preview content area; the preview content comprises one of video preview content, live-streaming room preview content or picture preview content; and
the evaluation information or the purchase information is presented in the commodity information area for the target attribute; and the purchase information comprises purchase link information.

### Claim 7 (depends on 1)

The method according to claim 1, wherein displaying the search result of the target object under the target attribute, comprises:
overlaying and presenting a plurality of media content preview cards contained in the search result, wherein the overlaid and presented media content preview cards overlap with each other, and each media content preview card other than the media content preview card on an uppermost layer respectively presents a part of content; and
in response to a sliding operation acting on the overlaid and presented media content preview cards, placing a next media content preview card on the uppermost layer for present.

### Claim 8

(canceled)

### Claim 9

A computer device, comprising: a processor, a memory and a bus, wherein the memory stores a machine-readable instruction executable by the processor, when the computer device is running, the processor performs communication with the memory via the bus, and the machine-readable instruction executes, when executed by the processor;
presenting a search page in response to a first search request triggered on a multimedia content present page, wherein the multimedia content comprises related information of a commodity dimension;
presenting, in a preset area of the search page, a recommendation word used for guiding to search for a target attribute of a target object, wherein the target object is an object indicated by the related information, and the recommendation word is generated based on the target object and description information of the target attribute; and
in response to a second search request triggered for the recommendation word, acquiring and displaying a search result of the target object under the target attribute.

### Claim at position 10

10-11. (canceled)

### Claim 12 (depends on 9)

The computer device according to claim 9, wherein the multimedia content comprises at least one of a video, a picture, an audio or a text;
in a case where the multimedia content comprises a video, the related information of the commodity dimension comprises at least one of commodity information presented in the video, commodity information corresponding to a commodity link presented in the video, and commodity information corresponding to a commodity object displayed in a video frame of the video;
in a case where the multimedia content comprises a picture, the related information of the commodity dimension comprises at least one of commodity information presented in the picture, commodity information corresponding to a commodity link presented in the picture, and commodity information corresponding to a commodity object displayed in the picture;
in a case where the multimedia content comprises an audio, the related information of the commodity dimension comprises commodity information contained in content played by the audio; and
in a case where the multimedia content comprises a text, the related information of the commodity dimension comprises commodity information contained in the text.

### Claim 13 (depends on 9)

The computer device according to claim 9, wherein,
the target attribute comprises an evaluation attribute, the recommendation word comprises a first recommendation word, and the first recommendation word is generated based on the target object and description information of the evaluation attribute;
and/or,
the target attribute comprises a channel attribute, the recommendation word comprises a second recommendation word, and the second recommendation word is generated based on the target object and description information of the channel attribute.

### Claim 14 (depends on 13)

The computer device according to claim 13, wherein in a case where there are a plurality of first recommendation words, the plurality of first recommendation words are generated based on the target object and description information of a plurality of evaluation dimensions under the evaluation attribute; and
in a case where there are a plurality of second recommendation words, the plurality of second recommendation words are generated based on the target object and description information of a plurality of channels under the channel attribute.

### Claim 15 (depends on 13)

The computer device according to claim 13, wherein displaying the search result of the target object under the target attribute, comprises:
presenting at least one classification dimension of the target object, and presenting at least one media content preview card under each classification dimension, wherein each media content preview card corresponds to one piece of dimension information under the classification dimension; and
wherein in a case where the second search request corresponds to the first recommendation word, evaluation information of the target object under the dimension information is presented in the media content preview card; and in a case where the second search request corresponds to the second recommendation word, purchase information of the target object under the dimension information is further presented in the media content preview card.

### Claim 16 (depends on 15)

The computer device according to claim 15, wherein the media content preview card comprises a preview content area and a commodity information area for the target attribute;
preview content for introducing the target object is presented in the preview content area; the preview content comprises one of video preview content, live-streaming room preview content or picture preview content; and
the evaluation information or the purchase information is presented in the commodity information area for the target attribute; and the purchase information comprises purchase link information.

### Claim 17 (depends on 9)

The computer device according to claim 9, wherein displaying the search result of the target object under the target attribute, comprises:
overlaying and presenting a plurality of media content preview cards contained in the search result, wherein the overlaid and presented media content preview cards overlap with each other, and each media content preview card other than the media content preview card on an uppermost layer respectively presents a part of content; and
in response to a sliding operation acting on the overlaid and presented media content preview cards, placing a next media content preview card on the uppermost layer for present.

### Claim 18

A non-volatile computer-readable storage medium, storing a computer program thereon, wherein the computer program executes, when run by a processor:
presenting a search page in response to a first search request triggered on a multimedia content present page, wherein the multimedia content comprises related information of a commodity dimension;
presenting, in a preset area of the search page, a recommendation word used for guiding to search for a target attribute of a target object, wherein the target object is an object indicated by the related information, and the recommendation word is generated based on the target object and description information of the target attribute; and
in response to a second search request triggered for the recommendation word, acquiring and displaying a search result of the target object under the target attribute.

### Claim 19 (depends on 18)

The non-volatile computer-readable storage medium according to claim 18, wherein the multimedia content comprises at least one of a video, a picture, an audio or a text;
in a case where the multimedia content comprises a video, the related information of the commodity dimension comprises at least one of commodity information presented in the video, commodity information corresponding to a commodity link presented in the video, and commodity information corresponding to a commodity object displayed in a video frame of the video;
in a case where the multimedia content comprises a picture, the related information of the commodity dimension comprises at least one of commodity information presented in the picture, commodity information corresponding to a commodity link presented in the picture, and commodity information corresponding to a commodity object displayed in the picture;
in a case where the multimedia content comprises an audio, the related information of the commodity dimension comprises commodity information contained in content played by the audio; and
in a case where the multimedia content comprises a text, the related information of the commodity dimension comprises commodity information contained in the text.

### Claim 20 (depends on 18)

The non-volatile computer-readable storage medium according to claim 18, wherein,
the target attribute comprises an evaluation attribute, the recommendation word comprises a first recommendation word, and the first recommendation word is generated based on the target object and description information of the evaluation attribute;
and/or,
the target attribute comprises a channel attribute, the recommendation word comprises a second recommendation word, and the second recommendation word is generated based on the target object and description information of the channel attribute.

### Claim 21 (depends on 20)

The non-volatile computer-readable storage medium according to claim 20, wherein in a case where there are a plurality of first recommendation words, the plurality of first recommendation words are generated based on the target object and description information of a plurality of evaluation dimensions under the evaluation attribute; and
in a case where there are a plurality of second recommendation words, the plurality of second recommendation words are generated based on the target object and description information of a plurality of channels under the channel attribute.

### Claim 22 (depends on 20)

The non-volatile computer-readable storage medium according to claim 20, wherein displaying the search result of the target object under the target attribute, comprises:
presenting at least one classification dimension of the target object, and presenting at least one media content preview card under each classification dimension, wherein each media content preview card corresponds to one piece of dimension information under the classification dimension; and
wherein in a case where the second search request corresponds to the first recommendation word, evaluation information of the target object under the dimension information is presented in the media content preview card; and in a case where the second search request corresponds to the second recommendation word, purchase information of the target object under the dimension information is further presented in the media content preview card.

### Claim 23 (depends on 22)

The non-volatile computer-readable storage medium according to claim 22, wherein the media content preview card comprises a preview content area and a commodity information area for the target attribute;
preview content for introducing the target object is presented in the preview content area; the preview content comprises one of video preview content, live-streaming room preview content or picture preview content; and
the evaluation information or the purchase information is presented in the commodity information area for the target attribute; and the purchase information comprises purchase link information.