Vehicular occupancy assessment

An apparatus for device identification and mapping in an enclosure, comprising:

• one or more sensors associated with the enclosure;
• an antenna configured to receive a wireless signal from a first device of a plurality of devices, wherein the wireless signal is associated with a signal strength;
• at least one memory having computer-executable instructions and information objects stored thereon;
• and
• at least one processor functionally coupled to the antenna and the at least one memory and configured, by the computer-executable instructions and the information objects, to:
• determine, by the at least one processor and based on the data collected from the one or more sensors, a location of the first occupant;
• determine, by the at least one processor and based on the signal strength and the location of the first occupant, a location of the first device;
• generate, by the at least one processor an association of the location of the first occupant and the location of the first device;
• associate, by the at least one processor, the first occupant with the first device based on the one or more sensors;
• assign, by the at least one processor and based on identification information, a first identity to the first occupant, wherein the identification information is indicative of a first end-user being associated with the first device;
• receive, by the at least one processor, confirmation information from the first device, wherein the confirmation information is indicative of an accuracy of the assigned first identity;
• and
• generate, by the at least one processor and based on the assigned first identity, content for presentation to the first end-user.

At least one computer-readable non-transitory storage medium having instructions for device identification and mapping in an enclosure encoded thereon that, in response to execution, cause at least one computing device to perform operations comprising:

• collecting data from one or more sensors associated with the enclosure, wherein the data is indicative of a presence of a first occupant of one or more occupants of the enclosure;
• determining, based on the data collected from the one or more sensors, a location of the first occupant;
• determining, based on a signal strength and the location of the first occupant, a location of a first device of a plurality of devices, wherein the signal strength is associated with a wireless signal received by an antenna, wherein the wireless signal is received from the first device;
• generating an association of the location of the first occupant and the location of the first device;
• associating, the first occupant with the first device;
• assigning, based on identification information, a first identity to the first occupant, wherein the identification information is indicative of a first end-user being associated with the first device;
• receiving confirmation information from the first device, wherein the confirmation information is indicative of an accuracy of the assigned first identity;
• and
• generating, based on the assigned first identity, content for presentation to the first end-user.