Device, system, and method for more efficiently controlling client devices to provide common content

A computing device comprising:

• a controller;
• and
• a computer-readable storage medium having stored thereon program instructions that, when executed by the controller, causes the controller to perform a set of operations comprising:
• determining that avatars, associated with client devices interfacing with a multi-user virtual platform, are one or more within a given distance of each other in the multi-user virtual platform and are located in a common area of the multi-user virtual platform;
• accessing respective data associated with the avatars, the respective data comprising one or more of:
• respective static data associated with users of the client devices;
• and respective dynamic data indicative of one or more of orientation of the avatars within the multi-user virtual platform and interactions of two or more of the avatars within the multi-user virtual platform;
• determining, from the respective data:
• subsets of the avatars associated with respective content, the subsets each including two or more of the avatars;
• and
• causing respective client devices, associated with the avatars of the subsets, to provide the respective content in association with the avatars of the subsets, such that two or more of the respective client devices associated with a same subset provide respective common content.