Systems and methods for media planning using artificial intelligence
AssigneeGale Force Digital Technologies, Inc.
InventorsTerence J. Murphy, Jennifer Williams, Christopher Sommella, Kendal Plume, Brendan Carson, Kevin Fyffe, Heather Broda, Sergio Bello, Yidielis Bello, Reinier Milian, Hector Fuentes
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Abstract
Systems and methods of providing media plans, such as media buys or media sells, across multiple media types by using a deep learning/natural language processing (artificial intelligence (AI) powered system and/or other machine learning models).
Claims20
A method for providing media plans across one or more media types comprising:
- providing or obtaining, via an electronic device or electronic network, initial data useful for developing a media plan, said electronic device comprising at least one processor, memory, and one or more programs stored in said memory and configured to be executed by said one or more processors;
- training, by one or more processors, a machine learning model that outputs a media plan recommendation based on information received or stored within one or more databases;
- and
- generating a media plan recommendation.
A system for providing artificial intelligence (AI)-based media plans across one or more media types comprising:
- an electronic device comprising at least one processor, memory, and one or more programs stored in said memory and configured to be executed by said one or more processors;
- and
- a machine learning system that trains a machine learning model that outputs a media plan recommendation based on sored or obtained information relative to media plans,
- wherein, said one or more programs stored in said memory preform the method of developing a media buy and/or media plan recommendation by:
- use or obtain data useful for developing said media plan;
- train an artificial intelligence machine learning module using a training set of data associated with media said media planning;
- generating, using said artificial intelligence machine learning module, said media plan recommendation.
A tangible, non-transitory readable medium storing instructions that, when executed by one or more processors, cause the development of a media plan recommendation by:
- using or obtaining data useful for developing said media plan;
- training an artificial intelligence machine learning module using a training set of data associated with media planning;
- and
- generating, using said artificial intelligence machine learning module, said media plan recommendation.
Dependencies are inferred from the claim text.