System and methods for mitigating fraud in real time using feedback

A mitigating fraud system, comprising:

• a database having stored electronic program instructions configured to control a processor of an advertiser server;
• a local device coupled to the advertiser server configured to generate input data for at least one selectable advertisement, wherein the input data is configured to be wirelessly transmitted to the advertiser server in response to the at least one selectable advertisement being selected;
• a processor coupled to the database configured to analyze the plurality of input data by comparing current attributes of a source of the input data with known attributes of known sources that include demographic origins and activities of the known sources based on registered profile information of the source to determine if certain behavioral anomalies of the source of the input data exists;
• wherein the processor is coupled to the database and further configured to store in an advertiser database the comparison of the current attributes of the source of the input data and the known sources and the determination if certain behavioral anomalies of the source of the input data exists;
• a comparison processor controlled by the electronic program instructions and configured to use the stored comparison of the current attributes and the known attributes of the source of the input data and the known sources to detect if the source of the input data originates from at least one malicious source or at least one legitimate source based on an analysis of an existence of the determined certain behavioral anomalies and the comparison of the current attributes and the known attributes;
• a prevention processor controlled by the electronic program instructions and configured to block the selectable advertisement to be transmitted to the advertiser server to prevent access to the selectable advertisement on the local device if it is determined that the source of the input data originates from the at least one malicious source;
• and
• wherein the selectable advertisement is allowed to be transmitted to the advertiser server to allow access to the selectable advertisement on the local device if it is determined that the source of the input data originates from the at least one legitimate source.

A mitigating fraud system, comprising:

• a database having stored electronic program instructions configured to control a processor of an advertiser server;
• a local device coupled to the advertiser server configured to generate input data for at least one selectable advertisement, wherein the input data is configured to be wirelessly transmitted to the advertiser server in response to the at least one selectable advertisement being selected;
• a processor coupled to the database configured to analyze the plurality of input data by comparing current attributes of a source of the input data with known attributes of known sources that include demographic origins and activities of the known sources based on registered profile information of the source to determine if certain behavioral anomalies of the source of the input data exists;
• wherein the processor is coupled to the database and further configured to store in an advertiser database the comparison of the current attributes of the source of the input data and the known sources and the determination if certain behavioral anomalies of the source of the input data exists;
• a comparison processor controlled by the electronic program instructions and configured to use the stored comparison of the current attributes and the known attributes of the source of the input data and the known sources to detect if the source of the input data originates from at least one malicious source or at least one legitimate source based on an analysis of an existence of the determined certain behavioral anomalies and the comparison of the current attributes and the known attributes;
• a prevention processor controlled by the electronic program instructions and configured to block the selectable advertisement to be transmitted to the advertiser server to prevent access to the selectable advertisement on the local device if it is determined that the source of the input data originates from the at least one malicious source;
• and
• wherein the selectable advertisement is allowed to be transmitted to the advertiser server to allow access to the selectable advertisement on the local device if it is determined that the source of the input data originates from the at least one legitimate source, and wherein the selectable advertisement is displayed on the local device.