Native advertisement overlays
OwnerMarcelo Muniz, Joshua Steven Fledderjohninventors
Life of this patent
Estimating the term…
Abstract
A request for a native advertisement to be included in an instance of a publisher content page is received. In response to the request code comprising the native advertisement is sent to a requesting client via a communication interface. When executed by the requested client, the code causes the requesting client to modify the instance of the publisher content page to include an element to display a native advertisement content as an overlay covering at least a portion of the modified instance of the publisher content page responsive to a user input associated with the element included in the modified instance of the publisher content page and display the modified instance of the publisher content page.
Claims20
A system, comprising:
- a communication interface configured to receive a request for a native advertisement to be included in an instance of a publisher content page;
- and
- a processor coupled to the communication interface and configured to send to a requesting client via the communication interface in response to the request code comprising the native advertisement which, when executed by the requesting client, is configured to:
- modify the instance of the publisher content page to include an element to display a native advertisement content as an overlay covering at least a portion of the modified instance of the publisher content page responsive to a user input associated with the element included in the modified instance of the publisher content page, and
- display the modified instance of the publisher content page.
A method, comprising:
- receiving a request for a native advertisement to be included in an instance of a publisher content page;
- and
- sending to a requesting client via a communication interface in response to the request code comprising the native advertisement which, when executed by the requesting client, causes the requesting client to:
- modify the instance of the publisher content page to include an element to display a native advertisement content as an overlay covering at least a portion of the modified instance of the publisher content page responsive to a user input associated with the element included in the modified instance of the publisher content page, and
- display the modified instance of the publisher content page.
A computer program product embodied in a non-transitory computer readable medium and comprising computer instructions for:
- receiving a request for a native advertisement to be included in an instance of a publisher content page;
- and
- sending to a requesting client via a communication interface in response to the request code comprising the native advertisement which, when executed by the requesting client, causes the requesting client to:
- modify the instance of the publisher content page to include an element to display a native advertisement content as an overlay covering at least a portion of the modified instance of the publisher content page responsive to a user input associated with the element included in the modified instance of the publisher content page, and
- display the modified instance of the publisher content page.
Dependencies are inferred from the claim text.