Systems and methods for computer-implemented surveys

A non-transitory machine-readable storage media having machine-readable instructions stored thereon that when executed cause one or more machines to perform a method to measure a response to one or more stimuli, the method comprising:

• downloading an application on a computer;
• accessing the application on the computer, wherein the application is to monitor activities and provide one or more calibration stimuli;
• presenting a participant, via an interface communicatively coupled to the computer, with the one or more calibration stimuli through a channel comprising software, electronic hardware or a combination of them, wherein the channel is capable of measuring a reactive aspect of a response of the participant to the one or more calibration stimuli, wherein the channel is coupled to the computer;
• measuring the reactive aspect of the response of the participant to the one or more calibration stimuli through the channel, wherein the reactive aspect is independent of correctness of the response;
• storing, in an electronic memory, the reactive aspect of the response of the participant to the one or more calibration stimuli;
• defining the reactive aspect as fast based on a target percentile cutoff of response times to the one or more calibration stimuli for the participant;
• presenting, via the interface, the participant with one or more test stimuli through the channel;
• measuring with the computer a speed of the response of the participant independent of correctness of the response;
• measuring the reactive aspect of the response of the participant to the one or more test stimuli through the channel based on the speed;
• storing, in the electronic memory, the reactive aspect of the response of the participant to the one or more test stimuli;
• evaluating the reactive aspect of the response of the participant which are stored to the one or more test stimuli based on the reactive aspect of the response of the participant which is stored to the one or more calibration stimuli, wherein the reactive aspect of the one or more test stimuli is slow if a response time of the participant to the one or more test stimuli is above the target percentile cutoff and fast if the response time is equal or below the target percentile cutoff;
• measuring, with the computer, a substantive aspect of the response of the participant to the one or more test stimuli;
• evaluating, with the computer, the substantive aspect of the response of the participant to the one or more test stimuli based on the reactive aspect of the response of the participant to the one or more calibration stimuli;
• aggregating responses from multiple participants to the one or more test stimuli based on an individual reactive aspect and an individual substantive aspect of an individual response from an individual participant of the multiple participants, wherein the participant is one of the multiple participants;
• applying weights to the responses which are aggregated to generate weighted responses;
• and
• summing the weighted responses to generate a response value indicative of the response of the participant to the one or more test stimuli.

A system comprising:

• a memory;
• a processor coupled to the memory;
• and
• a communication interface coupled to the processor and the memory, wherein the processor is operable to:
• download an application on a cloud;
• access the application on the cloud, wherein the application is to monitor activities and provide one or more calibration stimuli;
• present a participant, via an interface communicatively coupled to the cloud, with the one or more calibration stimuli through a channel comprising software, electronic hardware or a combination of them, wherein the channel is capable of measuring a reactive aspect of a response of the participant to the one or more calibration stimuli, wherein the channel is coupled to the cloud;
• measure the reactive aspect of the response of the participant to the one or more calibration stimuli through the channel, wherein the reactive aspect is independent of correctness of the response;
• store, in the memory, the reactive aspect of the response of the participant to the one or more calibration stimuli;
• define the reactive aspect as fast based on a target percentile cutoff of response times to the one or more calibration stimuli for the participant;
• present, via the interface, the participant with one or more test stimuli through the channel;
• measure with the cloud a speed of the response of the participant independent of correctness of the response;
• measure the reactive aspect of the response of the participant to the one or more test stimuli through the channel based on the speed;
• store, in the memory, the reactive aspect of the response of the participant to the one or more test stimuli;
• evaluate the reactive aspect of the response of the participant which are stored to the one or more test stimuli based on the reactive aspect of the response of the participant which is stored to the one or more calibration stimuli, wherein the reactive aspect of the one or more test stimuli is slow if a response time of the participant to the one or more test stimuli is above the target percentile cutoff and fast if the response time is equal or below the target percentile cutoff;
• measure, with the cloud, a substantive aspect of the response of the participant to the one or more test stimuli;
• evaluate, with the cloud, the substantive aspect of the response of the participant to the one or more test stimuli based on the reactive aspect of the response of the participant to the one or more calibration stimuli;
• aggregate responses from multiple participants to the one or more test stimuli based on an individual reactive aspect and an individual substantive aspect of an individual response from an individual participant of the multiple participants, wherein the participant is one of the multiple participants;
• apply weights to the aggregate responses which are aggregated to generate weighted responses;
• and
• sum the weighted responses to generate a response value indicative of the response of the participant to the one or more test stimuli.